The XX are considered to be a minimalistic, mysterious, and yet sophisticated band; this is clearly reflected in this video. With the start of the video showing The XX's bold logo it shows a good brand identity with such a simple symbol of X. This relates to Goodwins theory of "star iconography", and how involving their logo in the video demonstrates synergy, as this was also the cover of the album this single is from.
The dramatic, artificial lighting with sharp and clear shadows makes it clear that the video is set in a studio. This is quite representative of the song as the lyrics are fragmented and unrelatable as the are fairly abstract. So the fact the video is removed from a location and a relatable atmosphere is fairly symbolic of the song. Again this complies with another of Goodwin's theories, of there being a relationship between the lyrics and the visuals; although this is not an obvious link it still carries the emotional feel of the track. This is similar with the
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| The XX - Self Titled (2009) |
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