Definition of a Music Video

In its simplest form a music video (in the current day) is a song accompanied by visual art (e.g. photography animation or film). Often for promotional purposes, to create a hype around the featured song or associated album, and to ultimately encourage sales. Although viral music videos don't always increase sales, as shown in this article. According to Joan Lynch, videos of the current day boil down into three main categories. These categories are performance, narrative, concept - although these categories can be combined, and are just a basic structure; although this is still heavily applicable to modern day music videos. There are many other theorists that identified themes and genres within music videos, I will talk about these though out my blog.