Daniel Sannwald is a video artist who seems too be a jack of all trades; he's and animator, videographer, along with being a director of art, fashion, and music videos. His style is broad as he works with many different magazines and designers, so his style must be moulded to fit around the purpose of the video his creating. However in all of his videos colour is used as a stylistic device, through the grading, set dressing and experimental uses of light - such as the use of lasers and projection tools to create a layered and colourful atmosphere. The colour in Saanwalds videos is frequently bright bold and contrasting to simple block coloured backgrounds, thus makes his videos fairly artistic and modern; this point is strengthed by his conceptual themes in his videos. This is fairly expected of fashion and editorial videos; as it is a convention for them to lack obvious narrative, and to be visually striking the through the use of colour, lighting and composition.
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